Author name: Rifat

What is “The Influence of Expectations”? The Influence of Expectations means that what we expect can shape how we experience something. Our beliefs about how something should be—whether it’s a product, a situation, or a person—can change how we feel about it, even if the reality doesn’t match. Why Does It Happen? Our brains fill

What is “Social Norms vs. Market Norms”? This concept explains how people behave differently depending on whether they’re in a social setting (relationships and kindness) or a market setting (money and transactions). Mixing these two norms can lead to misunderstandings or harm relationships. What Are Social Norms? Based on relationships, goodwill, and emotions. People help

What is “The High Cost of Free”? “The High Cost of Free” refers to how people overvalue something that is free, even if it’s not the best option. The word “free” triggers an emotional response, making us choose it over better alternatives, even if it costs us more in the long run. Why Does It

What is the Anchoring Effect? The Anchoring Effect happens when people rely too much on the first piece of information they see (the “anchor”) to make decisions. That initial number, price, or fact influences their judgment, even if it’s unrelated or unrealistic. Why Does It Work? People use the anchor as a reference point. Even

What is the Power of Relativity? The Power of Relativity means that people don’t evaluate things in isolation. Instead, they compare them to other options around them to decide what’s better. This principle shows that we often make decisions based on comparisons rather than the absolute value of something. Why Does It Work? People need

Trust-Building Tactics: How to Build and Strengthen Trust in Relationships and Business Trust is the foundation of all meaningful relationships, whether personal or professional. Without trust, relationships weaken, communication suffers, and collaboration becomes challenging. This document explores detailed trust-building tactics that you can apply in various aspects of life, from interpersonal relationships to business dealings.

What is Commitment and Consistency? Commitment and consistency is a psychological principle that says people like to stay consistent with what they’ve said or done in the past. Once someone makes a decision or commitment, they are more likely to stick to it, even if the situation changes. Why Does It Work? Social Pressure: People

Reciprocity is a principle based on the idea that when you do something kind or valuable for others, they are more likely to return the favor. It’s a powerful concept used in personal relationships, business, and social interactions. Here’s how you can use reciprocity effectively: 1. Build Genuine Relationships Be authentic: Offer help, support, or